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Oct 23, 2019

Featured: Now What

Now What works with organizations to take on their complex, left-brain-won’t-fix-it, haven’t-been-cracked-yet questions. The big questions about culture, brands, behaviors, and the future. The ones that C-Suites and Insights, Brand, and Innovation teams are asking. The ones that require the most creative (and innovative) approaches. The questions that ultimately lead them to answer, Now What? 

Meet Now What!

Article title

Now What is a creative think shop designed to frame and reframe essential questions and plan a way forward for brands.

They do this through human-centered research, brand strategy, design thinking, storytelling, and quite a few of the 'ologies.

We call ourselves the Creative Question Company. We’re strategists, researchers, story-tellers, question masters. We answer the bigger, more strategic questions from our clients. The questions that keep our clients up at night.
President

Where are they based

Article title

Dumbo, New York – a short walk away from the F, A, and C train and right on the river with amazing views of Manhattan.

They also believe in the time and space to do their best work: Their office is truly designed for collaboration – a co-creation garage, more whiteboard than wall, and massive windows for the occasional solitary gaze toward Manhattan. 

 

Roles or disciplines they recruit for

Article title

They look for Researchers and Strategists with skills and experience across different research methodologies, an ability to analyze data and mine for insights, and an insatiable curiosity.

They also look for people who are great storytellers, left and right brain thinkers, and team-orientated. 

 

Capabilities, methodologies, or focus areas

Article title
  • Consumer Insight Research
  • Patient Journeys
  • Quantitative Mining
  • Brand Positioning + Storytelling
  • Brand and Portfolio Architecture
  • Brand Development and Design
  • Messaging Strategy
  • Innovation Pipeline Creation & Evolution
  • Product Development
  • Concept Creation

What they look for

Article title

They look for people who fit their six internal values that are very specific to them. One value is playfulness and the other side is rigor. Those don’t always go together. Two more are colorful and human.

They’re trying to find people who have these values. These values present in someone’s personality, experience, and work product. But it’s also about their “edge factor”.

Edge factor is that thing that’s hard to define, that thing that you know in your gut that this person would be the right person. It’s someone who fits and exudes our values but also someone who pushes us. I want someone to come in here and have their own color.
President

Company culture, perks & benefits

Article title

At Now What, they work hard to maintain a creative culture that blends playfulness with empathy and rigor. They offer a collaborative environment with the support and structure for true career advancement. Growth is core to their values and they invest heavily in their people, allowing each employee to build expertise. The believe their success can be measured by the team achieving their own goals and are truly proud of their accomplishments.

The benefits allow their employees to be their best in-and-out of the office. In addition to healthcare, they offer generous number of PTO days depending on your level, flexible working, 401k matching, annual bonuses and a rewards structure for business development. Plus they have an office dog to boot! 

 

Interested in working at Now What?

Article title

Contact the Consultant below!

Anisha Ladhar
Meet Anisha

Director - Thinkers & Makers

Hire - Thinkers & Makers — New York

“An exceptional recruiter and absolute pleasure to work with…someone I can lean on. It is a privilege to work alongside her."

Head of People, Fahrenheit 212/Capgemini Invent