Product Marketing Director
- New York
- Permanent / Full-Time
- Strategy
Lead client launches across new products and ventures in CPG space!
About the company
They are a team of out-of-the-box thinkers dedicated to helping disruptive businesses achieve liftoff. They deliver real-world results that get brands noticed and customers excited. Whether your expertise lies in physical, digital, or virtual products, they’re looking for someone who can take them from ideation to market domination.
About the role
As our Account Director, you'll be and entrepreneur at heart that spearheads all high level marketing efforts for assigned clients. You'll wear many hats, from crafting targeted campaigns to guiding cross-functional teams to managing budgets like a hawk. But at the heart of it all, you'll be a storyteller extraordinaire, translating complex features into clear, concise messages that resonate with customers.
About your background and skills
Here's a taste of what you'll be doing:
- Own the go to market strategy for assigned clients, from concept to launch
- Develop targeted campaigns that cut through the noise and reach the right audience
- Craft compelling content that showcases product value and drives conversions
- Collaborate with cross-functional teams (design, development, sales) to ensure seamless execution
- Manage client relationships and ensure expectations are exceeded
- Track ROI like a boss and optimize campaigns for maximum impact
- Contribute to growth by sharing your expertise and fostering a collaborative culture
You're a perfect fit if you have:
- 5-8 years of experience in product marketing and go-to-market strategy in a consultancy environment
- Experience working with start-up or seed-stage clients on early-stage ventures
- Proven track record of launching successful marketing campaigns
- Deep understanding of target audience analysis and market research
- Exceptional communication and storytelling skills (written and verbal)