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Influencer Marketing
Influencer Marketing helps organizations connect with high-profile individuals who can impact potential buyers. It involves the management of creating social media strategies in partnership with these influential people, allowing a business to expand its reach in creative and engaging ways. Influencer Marketing can help organizations reach several growth goals, from revenue to customer retention.
A strong Influencer Marketer is a project manager who can strategically plan multiple digital campaigns at a time. It requires attention to detail with experience negotiating rates with influencers and ensuring that both client and influencer needs are met. They have a constant pulse on trends and consumer behavior, ready to apply any shifts in the market to their strategy. With careful planning and execution, Influencer Marketing can play an integral role in the organization’s overall growth and brand development.
We've worked to place influencer marketing practitioners within agencies and a range of startups from social commerce to D2C consumer brands.
Job
Titles
Influencer Marketing Manager, Head of Influencer Marketing, Head of Social, Social Media Manager, Influencer Partnerships Manager, Creator Marketing Manager, Creator Partnerships Manager, Head of Creator Partnerships, Digital Marketing Manager, Head of Influencer Relations, Influencer Relationship Manager
Technologies
& Skills
Creative thinking, Partnerships, Relationship Building, Analytics, CRM, Project Management, Digital Media, Instagram, TikTok, Social Listening, Social Media Management, Social Media Monitoring, Organic Reach, Creative Campaigns, Brandwatch, Segmentation, Social Media Strategy