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Lifecycle Marketing
Lifecycle Marketing helps organizations develop the customer journey, defining specific landmarks throughout and aiding in eliminating roadblocks. It involves a complex understanding of the customer lifecycle from initial reach and engagement to user support and growth. Lifecycle Marketing can help organizations increase revenue by building loyal customers through a variety of strategic marketing programs.
A strong Lifecycle Marketer has a deep understanding of each stage of the customer lifecycle. They stay connected to market trends, identify user needs, and align brand messaging and campaigns to those needs. It requires the development of marketing programs that continue to nurture and educate the customer, resulting in more conversions, sales, subscriptions, and other company goals.
Our network of talent ranges from Lifecycle Marketing Manager right the way through to Heads of Lifecycle Marketing.
Job
Titles
Lifecycle Marketing Manager, Head of Marketing, VP Lifecycle Marketing, Retention Marketing Manager, Head of Retention Marketing, Lead Lifecycle Marketing Manager, Email Marketing Manager, Automation Marketing Manager
Technologies
& Skills
Hubspot, Mixpanel, Salesforce, Google Analytics, A/B Testing, Marketing Automation, Marketo, Lifecycle Marketing, Paid Media, Organic Search, Paid Search, Email Marketing, Content Management, CRM Marketing, Sailthru